Business cards don’t make connections.We get 2000 of these things printed. Our worst fear – that embarrassing moment of pretending to look for a business card we know doesn’t exist. So we stock up. Cards in hand, we’re ready, but for what? I think many of us fail to contemplate the part of our business cards that actually creates business? Most of us assume as long as we’re whittling down our card supply we’re making progress, but is that sound logic?
Last networking meeting I went to, a chiropractor hands me 5 cards, “1 for you and 4 for your friends!” This guy was way ahead of the game. Of course he forgot to ask me if I needed a chiropractor, or how his services would benefit me. All logic came short to his networking goal: Hand out business cards.
Whatever the prize was for making zero connections with the most amount of people at a networking event, I’m confident he either won, or placed top 3. His case might fall into the extreme scenario of bad networking skills, but think about this, how many times have you handed someone a business card with complete confidence you made a meaningful connection.
If the person doesn’t thoroughly understand:1. What it is you do
2. Why you’re the best at it
3. How they can help you
4. Why they should care
you’ve wasted your time. Usually #4 hits us the hardest. Really – why should a complete stranger care if you’re successful or not? Do you have a good reason? If you’re scratching your head that’s a good sign, gears are working.
It’s easy to draft points #1-3, it’s all about you, but #4 is a little different. #4 encompasses your ability to communicate and build trust. It’s how you not only plan on adding value, but delivering on it. Simply, #4 is about how you create relationships that can eventually create business.
Honestly, nobody wants a business card. What people want is the simplest way to connect with awesome people they’ve met, and if their cards look good – well that’s just a plus.