We’ve seen many brands make distinct moves to implement Facebook into their marketing strategies. Why? Because it’s the most visited, and used site in the U.S, not to mention a slew of other countries. To many Facebook has become synonymous to the internet, and brands are catching on to that. The fact that a growing number of brands are even considering new media is exciting, because we’re experiencing a historical shift in communication between businesses and consumers. However, many brands are finding it difficult to implement Facebook into their marketing plan. You can jump on Facebook right now, and find more then your share of failed attempts, brands who broke cardinal rules of communicating effectively in this space. If you’re wondering where your Facebook page went wrong, is it possible you’re doing something on this list?
Here’s The Top 5 Mistakes That Ruined Your Fanpage1. Your strategy for Facebook is “Get on Facebook”: Being on Facebook is not a strategy, it is a tactic. It’s your reaction to the change in the marketplace and how you’re customers are now shopping. A strategy is your long term plan on how you will perform on Facebook, and making sure they align with your goals. 2. You use it only for advertising deals: It’s a one way street, and there’s you, with a megaphone screaming at the end of it “20% off this weekend!” Yes, this can work depending on the audience, but if you’ve been posting these blast messages for weeks and getting no response, it’s most likely because it’s not the way your audience shops for your products or services. 3. You fail to engage…every time: Someone writes a comment or question on your wall and it goes unanswered for days. The next post you see on top of a customers complaint is a post for another deal you’re offering. (Teeth Grind) 4. You bought non-targeted fans: You were clever enough to buy fans to establish social proof on your Facebook page, but you immediately counteracted that intelligence by forgetting to implement a strategy to gain targeted fans that would actually buy your products/services. 5. Your brand is generic: Like all the other companies in your industry you do nothing to stand out. What can you offer your Facebook community that competitors aren’t? It all leads back to your USP (unique selling proposition). Here’s another article that you can weigh our article against Top 5 Facebook Mistakes. Also be sure to read 5 Components of Successful Facebook Marketing.
5 Things We Loved About Paw CuriousA fun fact about professionals in the social media marketing industry: we focus more on the brands that fail at communicating using social media, and not enough on the one’s getting it right. At Brand You Social, we like to explore the countless industry professionals who are creating immense value through sharing their passion on Social Media. Note: We’re not against constructive bashing, we’re just not feeling it today. Paw Curious is a veterinarian run blog site created by, Dr.Jessica Vogelsang, a.k.a Dr.V, who’s an outgoing veterinarian in La Mesa, California. Her blog entertains and educates pet lovers on best practices that promote healthy lifestyles for pets and their caretakers. One of the philosophies that transpires throughout the blog is, “Great pet owners, have great pets”. You won’t read that anywhere on the blog – you just feel it.
So Here’s Our Top 5 List1) Great Blog Design: Nothing say’s I care more then a custom designed blog. It’s also one of the most important steps in creating a comfortable environment for your readers. From the moment we arrived at the Home page, we were convinced this blog would not disappoint. 2) Great Link Structure: This is in accordance to rule#1: Know thy audience. If you know why you’re audience is visiting your blog, let your links speak to them. 3) Adding Value To Industry: Don’t just elevate yourself educate, and enhance your peers. Here’s a great presentation educating Veterinarians on how to use blogging to enhance their practices.
Do you know an Industry Leader who’s rocking it on social media? Leave us a comment, and we might highlight them on our next Limelight session.
Monday’s Social Media ReportHere’s where we highlight our favorite social media blog posts of last week. While some marketing blogs give you 10-20 article highlights, we only showcase two. We earnestly believe you have better things to do with your time then read directories of blog posts. So if you missed everything else don’t worry, as long as you don’t miss out on these.
1) Why ‘Community’ is NOT the Holy Grail of Blogging and Online Success Marcus Sheridan authored this eye opening article. If you want an inside look into the failed logic bloggers use to scale success, read this post and find out what all the fuss is about.